Publishers, Are You Ready For Facebook Instant Articles?
A new Facebook publishing ecosystem is underway. The aim is to enhance the mobile internet experience.
Whilst this isn’t fresh news, after all Facebook Instant Articles has been previously made available in US and some European countries for iPhones users. Not every publisher has yet experienced or are even aware of the benefits.
Facebook Instant Articles allows enhanced browsing of articles for users with slow or poor internet connectivity. There is a lot of mention regarding users on 2G technology accessing a better, faster and richer service.
Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.
Posted by Facebook Media on Tuesday, May 12, 2015
From what I gather the aim is to optimise the way content is published in order to accommodate users of mobile devices – making it a richer and a more fluid experience by using the latest version of the Facebook app for iPhone as a of portal.
So How Do I Create Content For Facebook Instant Articles?
If you use WordPress or any other Content Management System (CMS) then you already have what you need to start distributing content to Facebook as Instant Articles automatically through secure RSS feed.
However, the content must be formatted in the Instant Article Markup. Once the project has moved from beta phase and made available to you, Instant Articles are managed within the Facebook Page framework. You will need Admin or Editor access to your Facebook page.