Something for Everyone | Part Three: Starting an Online Store.

Ecommerce and Marketing – Your First Questions

How To Start An Online Store

If you are interested in selling a product or service via the internet for the first time, there are a number of common questions most people tend to always ask.

The following will deal with the common questions asked, plus any you may not have thought of yet.

If e-commerce is totally new to you, you may find working out how the whole process actually works to be a little gray. Sure, you understand that displaying photos of your products is one of the things you’ll need to do. But your next thought might be; How do I receive online payments?

Shopping Cart Integration

Inevitably you will require a means of collecting your customer’s details. This is done by having them complete a web form on the order page of your website or a third-party payment gateway.

There are a number of ways of adding a web form to your website, or as part of the steps a customer takes in order to make a purchase.

1. Use an online payment service provider such as PayPal, Stripe or Payza. These services also provide means of adding payment buttons or links to your website or e-commerce store.

In such cases where you are just simply adding a link or button, you will not need to add a web form to your website. This will be dealt with by the online payment service provider

2. Use e-commerce software with your website or an e-commerce website building service. Magento,  Shopify, Squarespace, and WiX are good options to look at. If you use WordPress, woo-commerce provides a powerful and customizable plugin.

Now, your next question is likely to be; How do I get my products to a customer’s home or office address?

Customer Order Fulfilment

Depending on the type of products you sell, delivering purchased goods to your customers can be as simple as providing your customers with a download link for digital products, or directing them to a third-party service that will deal with delivering physical items on your behalf.

You can do all this seamlessly, without your customers ever knowing that a third-party service has been involved in the ordering process.

If you are selling apparel, poster and other items that require printing. There is a Californian based company, that I personally use, called Printful.  You can learn more about Printful at

So, to conclude, selling digital products such as software, ebooks, graphics and other digital items. Your customers simply require a secure download link.

Whereas physical products require a means for transporting the ordered items to a customer’s address.

Amazon is an obvious example of a company that provides such a service. However, you can find a list of order fulfillment services following this link.

How To Start An Online Store



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