Something for Everyone | Part Three: Starting an Online Store.

Ecommerce and Marketing – Your First Questions

How To Start An Online Store

If you are interested in selling a product or service via the internet for the first time, there are a number of common questions most people tend to always ask.

The following will deal with the common questions asked, plus any you may not have thought of yet.

If e-commerce is totally new to you, you may find working out how the whole process actually works to be a little gray. Sure, you understand that displaying photos of your products is one of the things you’ll need to do. But your next thought might be; How do I receive online payments?

Shopping Cart Integration

Inevitably you will require a means of collecting your customer’s details. This is done by having them complete a web form on the order page of your website or a third-party payment gateway.

There are a number of ways of adding a web form to your website, or as part of the steps a customer takes in order to make a purchase.

1. Use an online payment service provider such as PayPal, Stripe or Payza. These services also provide means of adding payment buttons or links to your website or e-commerce store.

In such cases where you are just simply adding a link or button, you will not need to add a web form to your website. This will be dealt with by the online payment service provider

2. Use e-commerce software with your website or an e-commerce website building service. Magento,  Shopify, Squarespace, and WiX are good options to look at. If you use WordPress, woo-commerce provides a powerful and customizable plugin.

Now, your next question is likely to be; How do I get my products to a customer’s home or office address?

Customer Order Fulfilment

Depending on the type of products you sell, delivering purchased goods to your customers can be as simple as providing your customers with a download link for digital products, or directing them to a third-party service that will deal with delivering physical items on your behalf.

You can do all this seamlessly, without your customers ever knowing that a third-party service has been involved in the ordering process.

If you are selling apparel, poster and other items that require printing. There is a Californian based company, that I personally use, called Printful.  You can learn more about Printful at woppd.com.

So, to conclude, selling digital products such as software, ebooks, graphics and other digital items. Your customers simply require a secure download link.

Whereas physical products require a means for transporting the ordered items to a customer’s address.

Amazon is an obvious example of a company that provides such a service. However, you can find a list of order fulfillment services following this link.

 
How To Start An Online Store


FEATURED IMAGE: Pixabay

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